Banglalion Wimax:

                  Banglalion Communications Ltd is a private limited company incorporated in Bangladesh on 5 Nov 2008 under the Companies Act, 1994. Banglalion Communications Ltd (Banglalion) is the largest 4G Wireless Broadband operator in Bangladesh which is using WiMAX technology at present and obtained nationwide license from BTRC to provide Broadband Wireless Access services. Banglalion license covers Data, Voice and Video. Banglalion now covers 7 divisional headquarters and 30 major districts of Bangladesh and expanding rapidly with a goal to cover the whole country by the end of 2012. Banglalion is currently the largest 4G network of Bangladesh in terms of coverage, subscriber number and revenue.

Target market based on segmentation

Geographic
Country	Bangladesh
Country region	All over Bangladesh

Demographic
Age	18+
Gender	Male and female
Occupation	Students, Businessman and all working person
Monthly income	15K – unlimited
Location	All over Bangladesh
Education	Necessary

Psychographic
Social class	Higher and middle class
Lifestyle	any type

IMC tools 

1. Advertising :

            a)Newspaper ads: Banglalion creates numerous newspapers ads.

            b)Billboard ads: The billboards of Banglalion are hanged beside the busiest of roads and  streets of the city

            c)Electronic media ads: Banglalion gives many more advertisements in different local channels such as- NTV, RTV, BTV, BANGLA VISION etc.

     
    d)Radio ads: Banglalion gives radio ads for people in radio channels.

2. Sales promotion:

               Banglalion coes various kinds of activities for the sales promotion of product. Banglalion sales promotion is categorized by 4 types:

      

                                         

a) Pre-paid

b) Post-paid

c) Corporate plans

d) FUP ( Fair Usage Policy)


3. PR&Publcity:

          The PR & communication department of Banglalion do a lot of activities: 

                                          Outdoor: Banglalion billboards can be found almost everywhere in                                                                         Bangladesh. 

                                         Events & Sponsorship: Banglalion do sponsor in many more events                                                                       throughout our country

4. Interactive marketing:

     » Banglalion online services

     » Banglalion Scratch Cards

     » FB pages:  https://www.facebook.com/Banglalion

5.Direct marketing:
         

            Banglalink basically provides direct marketing services to their customers. Such as

                               7GB Data for Tk.400

                               Banglalion offer in September

                               Reactivation offer – 8GB for Tk 400

6. Personal selling:
                  

                   Banglalion uses personal selling in different stage of marketing and distribution. Company distributes their product like modem, router, scratch cards etc. among the wholesalers and retailers by maintaining the excellent relationship.

My opinion :


              For using fast category of internet, Banglalion would be a better choice than the other modem selling companys. It will help you to give both cheaper and faster internet service for your better working.

 For more information : http://banglalion4g.com